Direct mail with QR codes is highly effective in driving conversions because it combines the tangibility of physical mail with the convenience of digital access. QR codes make it easy for recipients to quickly engage with your offer, leading to higher response rates and measurable results.

The QR codes included in your ad can help us track the campaign’s success. Each scan is logged, providing real-time data on how many people visited your landing page. Additionally, we can track actions like sign-ups, purchases, or downloads from the landing page to measure conversions.

I will provide statistics to marketers for future marketing opportunities.

The most effective offers with QR codes are time-sensitive, clear, and valuable to the recipient. Examples include discounts, exclusive deals, free trials, limited-time promotions, or downloadable resources like coupons or guides. A strong call-to-action (e.g., “Scan to save 20% today!”) helps drive engagement.

All landing pages will be designed for mobile first, then full-size screens. Each landing page will be configured for easy reading and calls to action.

To drive traffic beyond the QR code:

• Share the landing page link on your social media platforms.
• Include the link in your email newsletters.
• Add it to your website or blog.
• Share the link during in-person events, networking, or with partners.

Diversifying your efforts ensures broader reach and engagement.

The optimal frequency is monthly or quarterly to maintain consistent visibility without overwhelming recipients. Timing is key—we will send postcards mid-week (Tuesday to Thursday) and aim to land them in mailboxes during the first half of the month, as this has been the most effective time to send direct mail.