Troup County Local
Only Troup County businesses delivered to Troup County residences
$200 Off for May Mailer
New Features – better analytics!
Giant postcard
Very high-quality, 9” x 12” 14pt cardstock postcard. It’s the largest piece of mail in the mailbox, and it will be seen.
Trackable QR Code
QR Codes with statistics. We’ll be able to track and improve ad performance.
Custom Landing Page
Ensures your advertisement leads potential customers directly to a focused, professional sales page designed to convert their interest into action.
Social Media Ads
Facebook ads amplify your business’s visibility by increasing the number of times your business can be seen.
All incuded with your marketing package.
Digital marketing alone is powerful.
Combined with direct mail is explosive!
You will be seen by multiple audiences!
Troup County businesses only!
People want to know what is available in their neighborhood. By introducing your business to Troup County residents You will attract visits.
The postcard has only one business per category: doctor, plumber, attorney, etc. You will have no competition on the mailer.
You’ll get quick results
Tangible
Direct mail is read more often than email among all age groups, and 71% of all consumers are excited to discover what the mail brings every day. USPS (2021)
Local audience
60% say direct mail is easy to remember when ready to make a purchase, compared with 44% for digital ads — a difference of 36%. Vericast (2024)
Higher response rates
85% of marketers agree direct mail delivers the best conversion rate of all channels they use, up from 74% in 2023. CompereMedia (2024)
10,000 Troup County Mailboxes
Only Troup County residents will see ads from Troup County businesses, ensuring your marketing reaches a local audience ready to buy.
Side One
Side Two
Facebook Advertising
Be seen many more times!
Simple process
Send postcards
Visually appealing, persuasive message to capture the audience’s attention.
Your dedicated landing page
Focused, user-friendly page to drive conversions and engagement. There is plenty of space here to make your professional presentation.
Social media advertising
Every ad will be advertised on Facebook. You’ll have multiple opportunities to be seen in every direct mail campaign.
FAQs
My flat rate structure includes ad design, landing page development, printing, and postage.
This could be very expensive for small to mid-size businesses. However, by marketing with Troup County Local, you’re sharing the cost with other local businesses.
Response Rate Direct mail typically sees a 4-5% response rate for standard campaigns. However, using QR codes and directing recipients to a landing page can increase this rate, potentially up to 10-15%, depending on the offer’s appeal and the ease of the user experience.
ROI The ROI for direct mail campaigns with QR codes can vary widely. On average, direct mail campaigns generate about $29 for every $1 spent, according to the Data & Marketing Association (DMA). By incorporating QR codes, the potential for tracking engagement and improving targeting can boost ROI further, especially if the landing page offers an enticing call-to-action (CTA) or a limited-time promotion.
Troup County Local does not guarantee results, response rate, or ROI. The above response rate and ROI are based on third-party research.
At this time, the estimated delivery date is the first week of the following month. You will receive email updates on the design, printing, and delivery of the mailer.
I will design and develop the landing pages to ensure marketing best practices and design conventions, as well as continuity to the brand.
Your input will be welcome and necessary.
The frequency of the mailers will be at least quarterly, but the preferred will be monthly.
Troup County Local
is owned and opperated by In The South Media LLC.
Clicking the “Get started now!” button will direct you to the contact page at inthesouthmedia.com